Monday, February 2, 2015

2015 Super Bowl commercials and trailers

At the end of last year, I worked on several commercials at Proof, inc. Two of these commercials, one for Turbotax and one for Pepsi, aired on television yesterday during the Super Bowl. A new trailer for the upcoming Furious 7 feature film aired as well, which contained shots I did previs and techvis for back in 2013.

TurboTax: "Boston Tea Party"
I did previs for the first few shots of the Sons of Liberty storming the HMS Surprise (one of the replica ships in the collection of the Maritime Museum of San Diego), and modeled previs characters for the other sequences. I was a bit surprised at seeing so many YouTube comments showing outrage for the mockery of the founding fathers. I thought it was a funny spoof.

Pepsi: "Halftime Touches Down"
Continuing with their recurring U.F.O. theme that they've done for decades, Pepsi's halftime commercial featured previs by our Proof, inc. team. The segment I previsualized involved teenagers playing music in their garage with a nearby dog:

Furious 7 movie trailer
Coming to theaters April 3, Furious 7 has a new movie trailer to get people excited about the upcoming film. I helped previs and techvis the sequence of a Lykan Hypersport crashing through the Etihad Towers in Abu Dhabi, and did previs for the cargo drop skydiving sequence.

As always, I enjoyed working on the teams for these and learning about new ways to use Maya and After Effects to achieve what our directors were striving for. Each project was a new challenge in its unique way, and I liked how the commercials came out. It will be fascinating to see how Furious 7 turned out this Spring.

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